Twenty years ago today, on August 3, 1990, the doors of The World of Coca-Cola opened to the public for the first time. The three story building housed over 1,000 artifacts which told the history of The Coca-Cola Company in a chronological fashion. The attraction also featured several exhibits which were considered state of the art at the time including a bottling fantasy that appeared to fill bottles as they traveled around the opening room, a 30s era soda fountain with live soda jerk and dispenser systems where to product appeared to have been shot from across the room. At the height of its popularity, the World of Coca-Cola at Underground Atlanta attracted over one million visitors a year. The facility was open until the new World of Coca-Cola at Pemberton Place was opened in May, 2007. The building at Underground Atlanta now belongs to the State of Georgia.
If you ever visited, I hope these photographs bring back good memories.
More on Journey
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Primary Color: Why Sprite Has Sported Green Since 1961
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives