On Monday, May 30th, I was able to be in Singapore as they celebrated the 125th anniversary of Coca-Cola with a series of events and exhibits culminating with the release of a special commemorative stamp set.
I had worked with the team in Singapore to develop and ship a set of exhibit cases highlighting our heritage in Asia, sports and pop culture. It was exciting to get to see the cases in person and watch the crowds interest in the artifacts. The cases also featured our first use of iPads to share the descriptions that would have been traditional labels printed and placed near the artifacts. The use of videos and jingles with the iPads made these some of the most interactive cases we have created. The exhibits cases will continue to travel in Singapore and will be on display at The Cathay (11th June), Bugis Junction (18th & 19th June) and Republic Polytechnic (21st June).
There were two celebrations that day, the first included over 150 Coca-Cola system employees. The second was an evening event which included media, Coca-Cola partners, business leaders and local figures in culture and entertainment. I was honored to meet Mr. David Adelman, the U.S. Ambassador to Singapore (in photo above left with Coca-Cola Singapore General Manager Tony Del Rosario.) Both groups were treated to a medley of songs by Singapore songstress, Michaela Therese, who was discovered when she first sang the vocal for the "Life Taste Good" jingle. The musical walk through time set up my discussions where I revealed the secret formula for Coca-Cola. Well, I don't really know or share the formula, but I did give an overview on some of the milestone events events over the last 125 years. I had also scanned some very early photographs of Coca-Cola in Singapore. We entered the market 75 years ago and the photos were a big surprise.
The highlight of the evening was when the the stamp set, pictured below, was introduced by Coca-Cola Singapore General Manager Tony Del Rosario and Singapore Post Executive Vice President (Philatelic,) Mr. Wong Hok Siong. The four stamps in the set each feature an iconic image associated with the Coca-Cola brand. The stamps will be on sale at locations in Singapore or on-line at https://shop.vpost.com.sg/vPOSTMall/execute/viewCatalog?catalog=CSCOCMYS
I really enjoyed my time in Singapore and was honored to be a part of the celebrations.
More on Journey
- Andy Warhol and Coca-Cola: From Classic to New Coke and Back Again
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- 4 Fun, Little-Known Facts About Fanta
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years