Frank M. Robinson, the accountant for John Pemberton, "thinking the two 'Cs' would look good together" first penned the now world famous Coca-Cola script logo in 1886. However, before the logo could be trademarked, The Coca-Cola Company had to show the logo had been in constant use in the market. On January 31, 1893, the logo was trademarked with the U. S. Patent Office. The logo to the left is from an an prior to 1993 and does not have the "Trademark Registered" identification in the tail of the 'C' the way it was standardized a few years later.
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- How Coca-Cola Brands Make it to the Big (or Small) Screen