I was fortunate to be in London last Friday night to open a new Coca-Cola exhibit in the Tank at the London Design Museum. This exhibit was jointly curated the Archives and Ria Hawthorn of the Design Museum. While the display space was fairly limited, our goal was to focus on the development of the script logo and the contour bottle. At the urging of Ria, we are displaying many of our design standards manuals and sign painting guides for the first time.
The exhibit opening was celebrated by an evening event called Design in Perfect Harmony. The event, which also launched the new Coca-Cola coffee table book, attracted over 350 visitors and featured activities to bring the brand to life including calligraphy lessons, bottle designs, singing choirs and plenty of Coca-Cola. Several London bloggers attended the event and you can read their accounts (London is Cool, Swell Vintage) as well.
The exhibit in the Tank will be open until July, so if you are in London, stop by to see it.
More on Journey
- Video: Porsche Highlights Coca-Cola History in Jaw-Dropping Display
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- 5 Artists Who Will Transform How You See Coca-Cola