Because when the full date is said aloud it sounds so close to the famous line from the Star Wars films, today, May 4th, is Star Wars Day to my kids. Last year I illustrated our Star Wars day post with photos of the special commemorative glasses produced as a promotion with Burger King. This year, I am using the R2D2 Robot which was produced and distributed in Japan as a promotion for the movie. Note the Coke logo on the base. I actually just used this artifact as a part of a case on Coke and pop culture in an exhibit that will open in Singapore at the end of the month. If you happen to be in Singapore, make sure to view the exhibit.
More on Journey
Coca-ColaExtends Partnerships with NASCAR, International Speedway Corporation
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
Coca-Cola, Times Square and the ‘Power of Presence’
- Making Food Memories: Atlanta’s Iconic Buckhead Diner Turns 30
Gifts That Keep On Giving: 12
Coca-ColaJourney Holiday Stories from Seasons Past