I blogged last week about the Heidi Klum Dress we have in the Archives. The photograph to the left is Photo courtesy of The Heart Truth's Red Dress Collection 2011, National Heart, Lung, and Blood Institute and features Natasha Bedingfield wearing the Diet Coke Red Dress from the kickoff event at the New York Fashion Week a few weeks ago.
For the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The Heidi dress is always one of the hits when we give Archive tours to our marketing colleagues.
More on Journey
- Step Inside the Walmart Museum in Bentonville, Arkansas
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
The Maple Leaf Forever: How
Coca-Colais Showing its Canadian Pride for Canada 150
Coca-Colaand Fans Celebrate World’s First 3D Robotic Sign in Times Square
- A Storied Space: Behind the Scenes and Songs at Nashville's Intimate Bluebird Café