I blogged last week about the Heidi Klum Dress we have in the Archives. The photograph to the left is Photo courtesy of The Heart Truth's Red Dress Collection 2011, National Heart, Lung, and Blood Institute and features Natasha Bedingfield wearing the Diet Coke Red Dress from the kickoff event at the New York Fashion Week a few weeks ago.
For the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of “Capture the Flag,” inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The Heidi dress is always one of the hits when we give Archive tours to our marketing colleagues.
More on Journey
Coca-ColaExtends Partnerships with NASCAR, International Speedway Corporation
- 90 Years, 90 Athletes: Inside Coke’s Storied Partnership With the Olympic Games
From Big Idea to Big Bet: How the
Coca-ColaFreestyle Fountain Dispenser Came to Be
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite