On more occasions than I can count, people have told me that I have the best job at The Coca-Cola Company. For almost three and a half decades, I have served as the corporate archivist, charged with the responsibility of preserving the history of an American icon. In our collection, we have thousands of pieces of advertising, merchandising and packaging that document the growth of Coca-Cola from a regional soda fountain drink to a global beverage company. In addition to their historical value, many of these items have become high end collectibles commanding premium prices from fans of the brand.
Every day I have an opportunity to touch this incredibly rich collection and to create opportunities to share chapters of the Coca-Cola story with others through interviews, websites and exhibitions. I am trained as a professional archivist, but at The Coca-Cola Company, I am really a storyteller. Whether it is a discussion of the role of the soda fountain in nineteenth century America, the delivery of Coca-Cola to the troops during World War II, or the creation of the modern image of Santa Claus by illustrator Haddon Sundblom, it is really the stories about the brand that make Coca-Cola special and my job unique.
Today was one of those very special days in the history of Coca-Cola, a day that will generate many new stories about the most intriguing aspect of Coca-Cola: its Secret Formula. Today, the Company announced that the most closely guarded secret in the history of American commerce had been moved from a bank vault in Atlanta to the World of Coca-Cola. For the first time in over 85 years, the formula will have a new home. Please take a look at the video below that we used at todays event.
Normally, I only have the opportunity to tell stories after an event has been concluded. This time I had a chance to tell stories in conjunction with a very special event as it was happening. Today was a reminder that I do have the best job at The Coca-Cola Company.