We have posted about our Sprite Boy character several times in the past. You can read an older post about how he was used to introduce the concept that "Coke" = "Coca-Cola" in our advertising in the 1940s. The one consistent feature about Sprite Boy is that he did not have legs, until yesterday. I came across a renderings of what Sprite Boy could look like with legs on a "Minitoon" logo. While we do not have the complete history on this peice, we are speculating that Walter Lantz, who did animated cartoons for Coca-Cola in 1948 , might have proposed using Sprite Boy as one of the animated characters in the short films he produced for the Company.
More on Journey
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive