We have posted about our Sprite Boy character several times in the past. You can read an older post about how he was used to introduce the concept that "Coke" = "Coca-Cola" in our advertising in the 1940s. The one consistent feature about Sprite Boy is that he did not have legs, until yesterday. I came across a renderings of what Sprite Boy could look like with legs on a "Minitoon" logo. While we do not have the complete history on this peice, we are speculating that Walter Lantz, who did animated cartoons for Coca-Cola in 1948 , might have proposed using Sprite Boy as one of the animated characters in the short films he produced for the Company.
More on Journey
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- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- Primary Color: Why Sprite Has Sported Green Since 1961