Despite having little to no musical talent of my own, I have always had a deep love for music. It's funny to flip through my cd collection and see the listening trends of my past: pop albums from middle school days, the weird mixture of emo and classic rock albums from high school, post-rock and indie albums throughout college, and a bit of British techno pop after a study abroad program. Like I said, it's a pretty eclectic mix. However, there has been only one constant in my music enjoyment over the years: Motown.
So, obviously, I was really excited when I was asked to research the jingles that The Supremes did in the 1960s. I had no idea they did Coca-Cola ads! So let me just say thank you to the music producers looking to put together a Supremes Greatest Hits album for such a fun afternoon!!
From 1965 to 1969, jingles by The Supremes were played on the radio as a part of the "Things Go Better With Coke" campaign. Within the archives, I discovered that The Supremes adapted their hit songs "Baby Love" and "When the Love Light Starts Shining Through His Eyes" to advertise Coca-Cola. I also found two other jingles that I couldn't match up with one of their songs. All four jingles have multiple variations, ranging from 30 to 90 seconds long.
The Supremes weren't the only artists who contributed to the campaign. Popular artists like The Coasters, Marvin Gaye, Ray Charles, Sue Thompson, Otis Redding, Roy Orbison, Petula Clark, The Moody Blues, and The Fortunes also released jingles composed in their own styles. These commercials became so popular that listeners bombarded radio stations with requests to play their favorites. 60,000 special Swing the Jingle records were produced and distributed by Coca-Cola bottlers in response to their popularity.
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