As Black History Month comes to a close today, I wanted to share one of the more recent items we acquired for the collection. This Willie Mays card from the 1952 set was produced by the
It is also interesting to note that the Giants only played 12 night games in 1952, but they did have 7 double headers scheduled that year. Baseball has certainly changed since that time.
In 1965, Willie Mays appeared in television advertising for
Take a minute to read "Willie Mays Baseball Story" on the back of the card. 1952 was only his second year in baseball, and while he won the Rookie of the Year award in 1951, it is amazing to consider how many records he would set and what a tremendous career he would have. The card finishes with the quote, "Willie Mays' record to date proves, like Coke, 'He is as Natural!"
More on Journey
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Coca-Cola, WWII Vets and the 1952 Helsinki Olympic Games
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
- 'Pop 'n Pour': This Electronic Music Pioneer Created the Sound of Coke's Beloved Bubbles
- He Helped Teach the World to Sing: Meet One of the Songwriters Behind the Iconic Coke Jingle-Turned-Pop Hit