To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, wesent a spectacular visual “Thank You” through the world’s largest single building illumination of our headquarters tower in our hometown Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May. You can see a video of the first lighting below, and below that you can read all of the technical details for us "techies".
Details on the illumination are below: The entire Coca-Cola tower in Atlanta – 26 stories high and 402 feet (122.8 m) high – was canvassed in scrim over a few weeks without sharing a word about the surprise visual spectacle to come . The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination. The display uses 45 projectors, for a total of nearly 1 million lumens of light simultaneously projected onto the building. The visual design and projections were created and executed by Obscura Digital , and as you (hopefully) saw in the video above, it features the iconic Coca-Cola contour bottle projected in 3-D, and many images from our Archives! Also, it features photos posted by some of YOU - our Coca-Cola Facebook fans from around the world! Througout May, consumers who upload their favorite Coke photos to the Coca-Cola Facebook Fan Page could have their pictures in the show. If you're in Atlanta, stop by and see it! On the additional show nights, programming variations and surprise architectural effect elements will be added.
More on Journey
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests