What's the secret to
The answer to that question is what a CNBC film crew set out to discover.
What they found is that a long history of strategic marketing has been a critical factor. The red and white logo has appeared on pens, calendars, pocket mirrors and more. But broad name recognition is just part of the story — it's about the emotional connection
Watch an excerpt from the film below, or go to CNBC to see the entire film:
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