What's the secret to
The answer to that question is what a CNBC film crew set out to discover.
What they found is that a long history of strategic marketing has been a critical factor. The red and white logo has appeared on pens, calendars, pocket mirrors and more. But broad name recognition is just part of the story — it's about the emotional connection
Watch an excerpt from the film below, or go to CNBC to see the entire film:
More on Journey
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
- Coca-Cola, MLB Have Refreshing Partnership in Store
- Coke’s Venturing & Emerging Brands Chief Shares 3 Tips for Breaking into the Beverage Business
- Regional Sustainability Reports
Coca-ColaCEO: 'We Must Be Bold and Fast'