You might have read that
Coca-Cola was first served at the Olympic Games in Amsterdam in 1928. Below is a quote from a writeup in
The Red Barrel magazine in February, 1929 describing how visitors to the Olympic Games in Amesterdam insteracted with the brand:
Coca-Cola signs above the entrances on the
Coca-Cola page timeline on Facebook:
Visitors to the 1928 Games foundPlease see the photo below of one of the
Coca-Colaon sale at all cafes, restaurants, and small shops called “winkles” and at many kiosks outside and around the Olympic Stadium and the Rowing Course. Men wearing Coca-Colacaps and coats sold the bottled drink to the sporting crowds, while soda fountains near the entrances to the Stadium were available to those who preferred Coca-Colain the glass. Various advertising pieces were on display, including eight Coca-Colabulletins above each of the eight entrances to the Olympic Stadium. The Coca-Colabottler at Amsterdam erected Coca-Colabillboards and secured Coca-Colapainted walls along the main canals and streets of the city.
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