BET Network

During the summer of 2009, Coca-Cola partnered with one of Black Entertainment Television's (BET) most popular properties -- 106 & Park -- to bring the program to life.

Teens tuning in to watch 106 & Park were asked "What's Your Formula?" and were encouraged to submit video entries to www.bet.com/mycokerewards describing their "formula"... in other words, how they express themselves and what makes them unique. The winning entry received a trip to visit the set of 106 & Park in New York City. To complement the promotion, Coca-Cola is also hosted the Studio Red Room during 106 & Park's weekly talent show "Wild-Out Wednesday." Interviews and unique content from the show were featured on www.bet.com/mycokerewards, giving teens behind-the-scenes exclusive access to the program. Rounding out the partnership was an opportunity for teens to win a chance to attend the BET Hip Hop Awards.

About Black Entertainment Television Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.