BET Network

During the summer of 2009, Coca-Cola partnered with one of Black Entertainment Television's (BET) most popular properties -- 106 & Park -- to bring the program to life.

Teens tuning in to watch 106 & Park were asked "What's Your Formula?" and were encouraged to submit video entries to describing their "formula"... in other words, how they express themselves and what makes them unique. The winning entry received a trip to visit the set of 106 & Park in New York City. To complement the promotion, Coca-Cola is also hosted the Studio Red Room during 106 & Park's weekly talent show "Wild-Out Wednesday." Interviews and unique content from the show were featured on, giving teens behind-the-scenes exclusive access to the program. Rounding out the partnership was an opportunity for teens to win a chance to attend the BET Hip Hop Awards.

About Black Entertainment Television Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions:, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.