To commemorate the 100th anniversary of Times Square and the
For more than 80 years, the
The new Times Square sign is one of the largest digital canvases in the world. The innovative advertising sculpture -- a three-dimensional, high tech display -- measures more than six-stories high and features custom-created, digital imagery for
Special communications technology will allow the Company to constantly refresh the 3-D sign's content, keeping the messaging timely and relevant. Its 32 screens can display separate images or pieces of one giant image. Vintage ads, including a version of the famous "Hilltop" commercial re-mastered for high-definition viewing, will entertain thousands of pedestrians each day.
When the new sign was inaugurated in 2004, the Company gave a special gift to New York called The Time Machine -- a three-minute audio and video tribute featuring the New York City landscape and
Developed by more than 40 engineers and designers, the sign features some of the most advanced screen and digital technologies available, including GPS (Global Positioning Systems) to remotely manage the controls and 57 bits of processing to power the speed for the animation. To produce vivid images in trillions of colors, the 30-ton display uses more than 2.6 million light-emitting diodes (LED), a state-of-the-art computer system and 196 power supplies. The design and shape of the 32 sculpted LED screens enable the sign to have a 60-degree vertical, and an even more unique 140-degree horizontal viewing angle.
While the sign's nearly 900,000 pixels are much farther apart than those on a traditional TV screen, the images have the clarity of high-definition television when viewed from the street hundreds of feet away.
For more than eight decades, Times Square has provided