My first stop was Stockholm, where we hosted a press event that allowed people to bring in their treasures to see what they are worth. Peter Pluntky, host of a Swedish television show about antiques and collectibles, helped me conduct this
Unfortunately, we had to burst the bubble of one hopeful collector.
He presented us with a cast-iron bank shaped like the head of the Sprite boy that was first used in
As I've warned so many times, before you make a sizeable purchase, check out an item in the popular reference book Petretti's
And as is so often the case at a
A Swedish gentleman named Soren Allenborg came to the show with one bottle that he had inherited from his father. I recognized it immediately as a truly rare item. It was a green
The bottle was produced only in the 1920s and was designed to be used only on board transatlantic ocean liners. We have only one of the bottles in the
The condition of Mr. Allenborg's bottle was exceptional. On some of these bottles the foil or label has been damaged. But this one was perfect.
Such a bottle is extremely rare as a collectible and would bring thousands of dollars if put up at auction. But Mr. Allenborg decided to keep the bottle because it belonged to his father. He explained that his father had tried to get a bottling franchise in Sweden and had corresponded with the
In Norway, I spent some time with the Nordic
A few days earlier, we had toured the home of Norwegian collector Knut Liodden, who had room after room filled with pristine
I can't speak either Swedish or Norwegian, but my Scandinavian hosts spoke excellent English, so I had no trouble with communicating during my trip - and of course, our shared love for
Phil Mooney is the Director of the Archives Department.
More on Journey
- Opinion: Setting the Record Straight on Coke, Racism and Civil Rights
- Carhop To It: 5 Classic American Drive-In Restaurants
Noma Bar Adds Graphic Touch to
Coca-ColaPolar Bears in Holiday Packaging Designs
- Video: A Day in the Life of Coke's In-House Art Curator
- The 21st Century Evolution of Model Railroading