On December 30, 1960, The
From Fountain Soda to Bottled Soda and Beyond
The history of The
For 50 years, The
Growing into a Global Company
The third phase of business began in 1955, when the company introduced king- and family-sized packages in the U.S. At the same time, the company rolled out Fanta Orange in Milan, Italy. It didn't take long for the new packaging and beverages to become popular around the globe. With these changes, The
Around this time, the Boston-based National Research Corporation (NRC) had developed a flavorful orange juice powder, using a high-vacuum process. So when the U.S. Army issued an open order for 500,000 pounds of powdered orange juice, the NRC organized the Florida Foods Corporation, which won the Army contract. But unfortunately this occurred in 1945, and with the end of the war in site, the Army canceled the contract. Despite the setback, the new company plunged ahead and began researching a new product: frozen concentrate. The company hired a Boston advertising agency to find a name for the beverage, and came up with the name Minute Maid, from the city famous for its Minutemen.
A few short years later, Minute Maid orange juice was in high demand. Bing Crosby even praised its “fresh-squeezed” taste on his radio program beginning in 1948. The following year, The Florida Foods Corporation changed its name to the Minute Maid Company. By this time, there were 30 brands of concentrated orange juice on the market, but Minute Maid accounted for a third of sales in the category. The company also expanded its line to include grapefruit, orange/grapefruit, pineapple, tangerine, grape and lemonade concentrate.
A Watershed Moment for
The Minute Maid Company had grown into a solid organization with a reputation for quality and the potential for success. Realizing this,
This purchase was a watershed event for
More on Journey
Coca-ColaTaps Jason Derulo for Unifying FIFA World Cup Anthem
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
- 7 Questions with Diet Coke’s Gillian Jacobs, 'Because We Could'
Coca-ColaInvites University of Alabama Fans to Enjoy the Taste of Victory with Commemorative College Football Championship Can
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad