The Coca-Cola Company has always tried to help our service sales staff decorate their customer's stores and fountains to attract more foot traffic. We sent out a number or pamphlets with ideas and instructions. I ran across this 1928 dealer sales aid showing several options to set up a window display using this 1928 three dimensional bench. We had this bench on display at the old World of Coca-Cola for over a decade and it is a beautiful item.
The one photograph I had of the bench as it was displayed at Irwin's Confectionery in Columbus, Ohio.It looks a bit more cluttered than the simple approach shown in the dealer sales aid pamphlet which I attached at the bottom of the post. While the pamphlet featured eight, I only scanned three of them.
Last week I blogged about the Red Barrel Magazine and how I use them for research. This is a good example. I have attached the April 1928 Red Barrel. This issue had a special article on how the bench window display, fence festoon and bathing girl poster were all to be used for different location between May and August 1928. Download RB1928-Apr
While we have the bench, I sure would love to have some of the crepe paper shown in these displays!
More on Journey
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- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives