A unique musical instrument arrived in the mail for the Archives a few years back. While I would often pluck away at it, I always thought it would be interesting to see what it’d sound like in the hands of a true musician. Meet Steve Soltis, who also works with us at
Herschel Brown had the idea that sending Can Joes to troops serving in the military would allow him to put music and happiness into the hands of people all around the world. He titled his business “Can Joes For World Peace”, and said his instruments were for everybody – whether you could hold a tune or not. Even though the Can Joe was designed for those who could not play a lick, Steve proves that it doesn’t hurt to have the skills (it sure doesn’t sound like that when I play). Many thanks to Herschel Brown for sending the Can Joe to us.
More on Journey
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Inspired Objects: Artist Burton Morris Reinterprets Pop Culture Icons
Coca-ColaBrands Make it to the Big (or Small) Screen
- Coca-Cola's Neon Spectacular in Downtown Atlanta
- Opinion: Setting the Record Straight on Coke, Racism and Civil Rights