The 2012 London Olympic Games are coming soon and
Coca-Cola has a great new campaign. GRAMMY award winning music producer Mark Ronson traveled the world recording the sounds of five athletes performing their sport. The sounds of archery, table tennis, track and even taekwondo
were used by Ronson to create a track called "Anywhere in the World" featuring recording artist Katy B. The song serves as the background in the main
Coca-Cola Olympic Games ad where Mark Ronson sports a nice all white suit. I got a call last week from the ads producer asking if I wanted Ronson's suit for the Archives. It will look great in the World of Coke in a future exhibit.
More on Journey
Gifts That Keep On Giving: 12
Coca-ColaJourney Holiday Stories from Seasons Past
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
Timeline: History of
Coca-Colaand the FIFA World Cup™
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising