Like many Americans, I spent most of New Year’s Day watching parades and football games. When I came back to work, I remembered that The Minute Maid Company had sponsored floats in the Tournament of Roses Parade during the 1960s, shortly after The Coca-Cola Company had acquired Minute Maid and its other juice brands. A quick review of the Minute Maid Collection yielded photographs of the conceptual drawing and the actual float that appeared in the 1964 Parade. Titled “The United States: Symbol of World Freedom,” the float featured cast members Ernest Borgnine and Joe Floyd of the popular McHales Navy television comedy. I also discovered the Parade Program from the 1965 Parade, also sponsored by Minute Maid.
More on Journey
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler