28 years ago today, on April 23, 1985, Roberto Goizueta, the Chairman and CEO of The Coca-Cola Company made a momentous announcement at New York's Lincoln Center. The taste of Coca-Cola was going to be changed as the "best just got better." While I have written more detailed accounts on this blog, I always like to take a moment on the anniversary to stop and contemplate what an impact the 79 days without real Coca-Cola made on our Company.
The New Coke story still generates commentary and has appeared in countless academic studies. The role in "pop culture" can be seen in this video I did with CNN on the 25th anniversary. How long do you think it would have taken in the era of Social Media for Classic Coca-Cola to return? See this Coca-Cola Journey story which addresses that question. Also, let your voice be heard in our debate: Would it have taken less than two weeks or more than two weeks? Click here to vote! ^TR
More on Journey
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Disney and Coca-Cola Archivists Swap Stories on Shared History