As to the column’s claims of racism, the truth is that
Dr. Hale’s assertion that Coke ignored the African-American market is simply untrue. As early as 1914, there is documentation showing that
Coca-Cola’s connection with the NAACP is that we have always supported local organizations that make our communities stronger. We firmly believe we can only be successful when we contribute to the health and strength of the local communities we serve. And, proudly, our history in more than 200 countries around the world proves it.
More on Journey
- Coca-Cola Racing Family Celebrates 20 Years
- Meet Coca-Cola Consolidated: The Largest Bottler in the U.S.
An Inflection Point:
Coca-ColaCEO Says Company is Poised for ‘Disciplined Growth’
- Innovation in Japan: The Exception Becomes the Rule
From Route to Market to Route to Me: 6 Ways
Coca-Colais Embracing the eCommerce Revolution