As the U.S. college football season kicks off this weekend, we're using this Throwback Thursday #TBT to take a look back at some of the many times
Keep checking back with Journey this football season as we bring you everything from sports journalism to behind-the-scenes videos to recipes and more.
Our delivery trucks look a little different these days! This football-themed truck hit the roads serving up Coke and happiness in 1928. Almost a century later, we would take that mission to a whole new level with the Happiness Truck.
This ad, from 1942, was Coke's very first use of color in college football programs.
This center spread from a 1945 football program features both a helpful guide to referee signals and the character known as "Sprite Boy." Sprite Boy was only used in ads, interestingly enough, in the 40s and 50s, well before the invention of the beverage Sprite in 1961.
"Coke scores points," declares this 1957 ad, featuring a family gathering around for food and football. Today, we've got you covered for gameday recipes, whether you'll be sitting around the table or tailgating in the parking lot. Try out these
More on Journey
Coca-ColaJoins State of Georgia, City of Atlanta in Dr. King Statue Unveiling
- Mello Yello Revs Up Racing Partnership With NHRA Premier Series Sponsorship
Coca-ColaSupports Marriage Equality in Australia With Limited-Edition Cans
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
Coca-ColaScholar Cara Mund Crowned Miss America