Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
Big Brands on the Big Screen:
Coca-ColaShowcases Total Beverage Company Portfolio on 3D Billboard in Times Square
Ed Sheeran Hosts Private Pizza Party with
Coca-Colaand (RED) for World AIDS Day
- John Murphy: Developing a Broad Portfolio
- LeBron James and DRAM Get Animated for New Sprite Cranberry Holiday Spot
Coca-ColaShines Spotlight on 'Unsung Heroes' of the Holidays