Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
Coca-Cola, WWII Vets and the 1952 Helsinki Olympic Games
Coca-ColaFreestyle Campaign Invites Fans to ‘Discover a World to Pour’
- This Collector Tied the Knot Sporting a Coca-Cola Wedding Band
Coca-ColaLaunches Crowdsourcing Challenges to Find Next-Generation Sweetener Innovations
- Coke’s Venturing & Emerging Brands Chief Shares 3 Tips for Breaking into the Beverage Business