Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
- Bud's Place: An Excerpt from Play it Again Sam: The Notable Life of Sam Massell, Atlanta's First Minority Mayor
Coca-Colaand Fans Celebrate World’s First 3D Robotic Sign in Times Square
- Coke’s Soft Drink Revenue is Growing in the U.S. Thanks to Strong Sales of Smaller Packs
- Behind the Big Red Curtain: ‘I Work for Coke, and These Are Our Brands’