Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- Specialty Sodas With a Local Twist: Coke Leans Into Handcrafted Heritage With New Flavors
- 90 Years, 90 Athletes: Inside Coke’s Storied Partnership With the Olympic Games
- Markus Sebastiano Creates Artwork Commemorating Coca-Cola Northern New England’s 40th Anniversary
- 6 Things We Learned About Coke’s 2017 Results
90 Years of Olympic Stories:
Coca-ColaArchives Curates Retrospective Exhibit