Earlier this week, we published a story on how Coca-Cola invited the biggest artists of the 1960s to "Swing the Jingle," transforming the relationship between music and advertising. So for this Throwback Thursday (#TBT), we're jumping onboard with a look back at some of Coke's most memorable musical moments throughout history. From the big bands of the 30s to the mulleted models of the 80s, check out these highlights of our musical past!
Radio would prove increasingly successful for Coke, particularly in the 30s. The Coca-Cola Radio Program featured a 31-piece big band orchestra and broadcast every Friday night over NBC's stations.
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a Coca-Cola contour bottle with Raymond Paige of the Radio City Music Hall Symphony Orchestra, shortly after Olatunji's arrival in America in 1950. Coke bottles have been used to make music for years - for two great listening experiences, check out Japanese DJ Jun Fujiwara Fujiwara's innovative Remix Bottle, or Kurt Hugo Schneider's Coke-fueled covers of "Little Talks" and "Feels So Close."
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
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- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- How to Order ‘Share a Coke’ Bottles Sporting Your College Hoops Team’s Logo For March Madness
- How Italy Celebrates Carnival
- Two Popular Beverages from Japan Rejoin Coke’s Roster of Billion-Dollar Brands