While it may not be the most exciting reading material in the world, this 1957 Coca-Cola Export Corporation study on bottle washing was written by none other than Roberto Goizueta. While Goizueta later became Chairman and CEO of The Coca-Cola Company, his career with Coca-Cola business began in 1954, when he was
employed by the technical department of a wholly owned subsidiary of The
Coca-Cola Company, Cia. Embotelladora Coca-Cola, S.A., in Havana, Cuba.
In 1961, he was transferred to Nassau, the Bahamas, as area chemist in the Caribbean Area Office of The Coca-Cola Export Corporation. In 1963, he was named staff assistant to the senior vice president for Latin America.
Mr. Goizueta was transferred to the Company's Atlanta headquarters in 1964 on special assignment with the Technical Research and Development Department. In 1965, he was named assistant to the vice president, Technical Research and Development, and in 1966 he was elected vice president.
I was grateful when one of our retired employees from the Technical office found this document while cleaning out his house and gave me the copy of the report this week. He said that even 50 years later, the study was considered to be the most thorough written on the topic and that the attention to detail that would mark Roberto Goizueta's later career was already fully evident. ^TR
More on Journey
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Driving Home the Message of Atlanta's Civil Rights Legacy
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History