50 Years Young

A new exhibit is opening at the World of Coke today called American Originals - Norman Rockwell & Coca-Cola.  You can read more details about the exhibition in a post I wrote for Coca-Cola Journey.  As noted in that story, the Archives was fortunate to recently acquire seven pieces of Norman Rockwell original art that was created by the artist as part of four ad or calendar concepts.  Amazingly, all four were turned down by The Coca-Cola Company.  While we do not know the full story on each of the seven pieces, over the next few months, I will highlight one of the pieces of art at a time in a blog post on this site to create a virtual exhibit for those around the world who can not get to Atlanta to see the exhibition in person.

The first piece of art is the one we know the least about.  This beautiful sketch is matted in a manner that suggest that Rockwell was proposing to use it as the 1936 calendar or with additional copy as a print ad.  Rockwell had already provided art for four calendars, but in this case, the Company chose to go with the beach scene painted by N.C. Wyeth for the 50th anniversary calendar. ^TR

50 YEARS YOUNG – STUDY FOR 50 TH ANNIVERSARY CAMPAIGN
13 1/2” x 10 1/2”, crayon and charcoal on paper
Study for proposed Coca-Cola advertisement for 1936:
50th Anniversary Campaign
50 Years Young,  Time tested. Taste Proven