Lillian Nordica (1857-1914) was a famous American opera star and actress who performed at the Metropolitan Opera House, Madison Square Garden, and Carnegie Hall in New York City. Along with Hilda Clark, she was one of the earliest celebrities featured in
Coca-Cola advertising. Her image appeared on trays, calendars, posters and novelty items distributed by the Company beginning in 1904. In 1905, Nordica appeared in a full color magazine ad that was published in the leading magazines of the time including Good Housekeeping, Munsey's Magazine and Scribner's Magazine. Attached to the bottom of the ad was a sampling coupon for a free glass of Coca-Cola at the soda fountain. The coupon could be clipped from the magazine ad and redeemed for the free sample. Almost $43,000 worth of coupons were redeemed in 1905 alone.