Coca-Cola early booklet

Today is National Handwriting Day – a time to recognize the importance of handwriting and the individualism and sincerity a handwritten note or item expresses. In celebration, we’re raising a Coca-Cola toast to the man whose handwriting is featured on bottles and cans throughout the world: Frank Mason Robinson.

Robinson was Dr. John Pemberton’s partner and bookkeeper. He suggested the name “Coca-Cola” for the new beverage, thinking that the two C’s would look very good in advertising. He wrote the logo in flowing Spencerian Script, a popular style of formal penmanship, and worked with a local engraver to perfect the logo.

Coca-Cola Frank Robinson business card

The Coca-Cola Company briefly used two other versions of the logo in the early 1890s. Neither one could portrayed the brand as the handwritten-inspired script logo. Seven years after Robinson penned the trademark logo, it was registered in the U.S. Patent Office in 1893.

Don’t you want to join in on the celebration? Grab a Coke and pick up a pen, pencil, marker, or even a crayon.

Create something delightful while you enjoy something delicious.