Asa Candler made one of the coolest bets in history. Plopping $2,300 on Coca-Cola, he turned the soda company into an ice-cold money machine.
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of Coca-Cola (NYSE:KO) from the sweet beverage's inventor, John Pemberton, in 1887, "it was a fledgling 5-cent soda fountain drink that only sold about nine glasses a day in its first year on the market," according to Inc. magazine.
By 1891, Candler had full control of the Coca-Cola product and a year later he incorporated the Atlanta business with a capital stock of $100,000.
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
- Supporting Women's Economic Empowerment in the U.S.
- From 'Pool Boy' to 'Elevator': Get the Stories Behind Coke's 4 New Buzzworthy Ads
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Mercedes-Benz Joins Turner and Coca-Cola as Co-Sponsors of The Bridge
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria