A traveling art exhibition titled “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years,” will take consumers on a unique, multi-sensory journey celebrating the bottle's muse-like role. The exhibition, which will visit more than 15 countries and travel 62,000 miles throughout 2015, will showcase pieces featuring the Coca-Cola bottle produced by 20+ multidisciplinary artists -- from icons like Andy Warhol, Norman Rockwell and Clive Barker, to up-and-coming artists and graphic designers -- plus historical artifacts and interactive experiences that showcase the bottle's imprint on the art world and pop culture. 

Two separate exhibits are currently making their way around the world. The tour, which is free and open to the public, started last week in Cape Town, South Africa, and concludes in Sydney, Australia, on Nov. 23.



The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years

What to Expect

Fans enter the exhibition through a sensory tunnel. Screens then visually transport them into the effervescence of a freshly opened Coca-Cola. Consumers will run their hands along the chilled Coca-Cola Contour Wall, discovering the flutes, the embossed script, the touch of glass, and the translucence of Georgia Green.

After the sensory tunnel, the “Perfect Serve” experience begins. Theatrical lighting reveals contour bottles hidden in wall insets – a second set of lights reveals bottle openers. Consumers will be prompted to reach out for a bottle and pop the cap, triggering the start of a video about the creation of the bottle.

Consumers are then led into an open gallery space. Artwork is integrated throughout the space, creating a modern and atypical gallery. Its structure and design were inspired by the shapes of the Coca-Cola bottle – the curves, the bevels of the glass – in a modern interpretation.



The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years

Tour Schedule

TOUR A

San Jose, Costa Rica: March 11-14

Medelin, Colombia: April 26-May 5

Sao Paulo, Brazil: May 29-June 12

Mexico City, Mexico: July 3-10

Monterrey, Mexico: July 16-23

Buenos Aires, Argentina: Oct. 6-11 

Santo Domingo, Dominican Republic: Nov. 23-Nov. 29

TOUR B

Cape Town, South Africa: Feb. 26-March 1

Johannesburg, South Africa: March 11-14

Milan, Italy: May 4-November 2015 (Milan Expo)

Tokyo, Japan: July 17-24 

Manila, Philippines: Oct. 1-4

Bangkok, Thailand: Oct. 29-Nov. 6 

Sydney, Australia: Dec. 3-5

*Note: Dates and locations are subject to change.