Before we get there, we have to go back to the birth of H-D and motorcycle racing.
Harley-Davidson sold its first motorcycle in Milwaukee in 1903. Within two years, company founders were on Midwestern race tracks. The early motorcycle market was crowded, and one of the best ways to get your young company on the map was to beat your competitors on the race track. By the mid-1910s, the Harley-Davidson factory racing team had earned the nickname “The Wrecking Crew” because of its dominance.
But racing, motorcycle sales and a lot of other things went nearly dormant during World War I. Manufacturers and dealers alike succumbed to war economics. Some wondered if motorcycles were headed for extinction, to be displaced entirely by the automobile.
To the surprise of many, racing was the spark that re-ignited post-war motorcycling. Organizers took a gamble and established a 200-mile road race in Marion, Indiana, over Labor Day weekend of 1919. Hopefully, riders would return to the highways and attend. (Motorcyclists having plenty of excuses to ride is why motorcycles are still around).
Fortunately for the industry, more than 15,000 motorcyclists converged on Marion. Some came from as far as the West Coast. And for the stalwart 21st Century biker, remember, that’s over 2,000 miles on a motorcycle with no interstate system and no rear shock absorbers.
The race was dominated by team H-D, taking the top three positions. With such a great success, everyone returned to Marion a year later. That race was won by the colorful Ray Weishaar at a blistering average speed of 71 miles per hour, a new record. In the hours leading up to the race, Weishaar adopted a piglet from a local farmer and named him Johnny. Johnny was immediately named the team’s mascot. Among the many photos taken after Weishaar’s victory was the image of Weishaar jokingly offering Johnny a celebratory sip of Coke from the famous Coca-Cola bottle, which was just a few years old at the time.
The photograph has become one of the most iconic in Harley-Davidson history. In fact, the use of the word “hog” as it relates to H-D, started in this era. A motorcycle journalist began to remark on team H-D “hogging” all the race track records. Some say another journalist began calling the racers “The Harley Hogs” after the Weishaar photo. In later years, “hog” became a more common slang term for the motorcycle, as in “Nice hog, man.” Today, it’s the official name of the Harley Owners Group, the world’s largest factory-sponsored motorcycle club. Little Johnny had more influence than he could have known.
Harley-Davidson Motor Co. Archives, Milwaukee, Wisconsin
Shown in the photo is a Package Truck proudly serving Coke bottles for a Milwaukee, Wisconsin
It is not known how much the bumpy roads shook up the bottles of Coke.
Bill Jackson is manager of archives and heritage services for Harley-Davidson Motor Company.
More on Journey
- Coca-Cola Turns to Consumers for Sweetener Innovations Through Crowdsourcing Contest
- Markus Sebastiano Creates Artwork Commemorating Coca-Cola Northern New England’s 40th Anniversary
90 Years of Olympic Stories:
Coca-ColaArchives Curates Retrospective Exhibit
- ‘Round-the-Clock Refreshment: Coke to Use Sip & Scan Technology to Engage Fans During Olympic Winter Games PyeongChang 2018
Coca-ColaNamed Most Inclusive Company in Italy