This year we celebrate the 100th anniversary of the
A special exhibition chronicling the
Months of prep work went into the project: creative collaboration, curating the exhibit, writing copy and planning logistics. All this work culminated into four days of production in October 2014. A team of 13 people from the Coke Archives team, McCann Madrid, and a local production crew worked together that week to transform Woodruff’s office to the bottle exhibit, photograph and film the segments – and then put the office back to normal again! The hours were long, but they never felt like work. Many more people have played their part in the development and making the new bottle section a reality.
The expanded virtual tour is now available:
More on Journey
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- WATCH: Vince Staples Stars in New Sprite Music Video and TV Spot
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- Step Inside the Walmart Museum in Bentonville, Arkansas
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?