The Hi-Fi (“High Fidelity”) Club was a national network of music and dance clubs that emerged in the late-1950s, supported by
The banners tells the story of a time when an estimated 2 million teens registered to be Hi-Fi members and dance to Coke-curated DJ sets. It tells the story of a time when communities created positive social outlets to keep teens out of trouble.
When Morris first saw the banner, he knew it would fit well in his collection. “When I’m looking for an item, I look for a story,” he said. To claim the banner, Morris needed to buy it at auction. And that meant outbidding several other passionate collectors vying for the cherished find.
“Once I got past the quantity of stuff, then it was just realizing how many people care and love the
Beyond the banner, this community brought Morris to Reston. On several nights during the weeklong convention, he stayed out until 2 a.m. “room hopping” (a convention tradition in which people display their collections in their hotel rooms).
After a week of mingling and smaller-scale purchases, Morris obtained the banner for $900 – considered a steal by in-the-know aficionados.
Morris returned home after the auction to hang his most recent acquisition in the Cedartown (Ga.) Museum of
More on Journey
- Behind the Big Red Curtain: ‘I Work for Coke, and These Are Our Brands’
- Donate to Fight AIDS, Score Chance to Go Backstage With Ed Sheeran
- Fanta Unveils Ghoulish Packaging for Halloween
How to Make a Solar Eclipse Viewer With a
Coca-ColaZero Sugar 12-Pack
Can I Recycle This? A Primer on
Coca-ColaNorth America’s Commitment to Sustainable Packaging