Giving never looked so good. This holiday season, as you look for the perfect gift for that special someone, you can also do a little good in the world with a purchase that helps empower women entrepreneurs.
Each one-of-a-kind, handmade item in Coca-Cola’s 5by20 artisan collection is created by a female artisan using her creativity and resourcefulness to turn packaging (sometimes discarded as waste) into beauty. It’s better than guilt-free shopping; it’s do-good shopping.
These incredible women are part of The Coca-Cola Company’s 5by20 initiative, which aims to enable the economic empowerment of 5 million women entrepreneurs by 2020. As 5by20 participants, artisans receive design and business skills training, access to market and sometimes the materials they need to support their trade. Your purchase provides income to the women artisans who handmade the beautiful items.
If you’re looking for a gift that gives back this season – or just a thoughtful gift that stands out from the crowd – look no further than these three items, or click here to shop the full 5by20 collection through the Coca-Cola Store.
Artisan Group: Acacia Creations, Kenya
At 13.75 inches tall, this reindeer is the ultimate holiday gift for your eco-friendly loved one, the perfect complement to your merry mantle display and the ideal hostess gift for your next holiday party. To bring this festive reindeer to life, women artisans of Acacia Creations in Kenya used recycled aluminum cans bound by telephone wire.
Spending time in refugee camps across Africa, Maura Kroh saw the creativity and natural talents of the local people and wanted to provide them with a way to benefit from their work. In 2007, Maura started Acacia Creations, an organization that has helped connect more than 1,000 artisans across six countries with a global marketplace to sell their jewelry and home décor. Acacia goes beyond Fair Trade by creating jobs, providing training and giving back to the community through education and healthcare initiatives.
Artisan Group: çöp(m)adam, Turkey
Handmade from recycled Coca-Cola bottle caps by Turkish women, this purse is handy, trendy and one-of-a kind. At 5.5 inches x 3.5 inches, it conveniently fits make-up, change, business cards and more, and is perfect for women of all ages. The purse is also available in grey.
The self-dubbed “garbage ladies” of the çöp(m)adam artisan group are pros at transforming trash into eco-chic accessories. Located in Western Turkey, çöp(m)adam strives to provide women with livelihoods, while also reducing waste. Many of the women had never earned a living before joining the group and receiving training through Coca-Cola’s 5by20 program. Now, their beautiful items are sold throughout the world.
Artisan Group: Purple Community Fund, Philippines
Available in red, orange, black or grey, this eco-friendly bracelet is made entirely from locally sourced, recycled aluminum ring-pulls and elasticized thread. It’s the perfect accessory to any outfit, appropriate for both casual and dressy occasions. The women of the Purple Community Fund (PCF) in the Philippines create products with natural materials combined with recycled Coca-Cola bottles and cans. Not only does the work provide a living for these women, but it also helps to keep trash off the streets of their communities.
In the poorest areas of the Philippines, women and children struggle to make a living scavenging trash heaps for reusable materials. By providing women with the necessary skills and tools to repurpose recyclable material into beautiful creations, PCF helps women advance their businesses, enabling them to buy essential household items and providing them with better access to education for their children.
Jocelyn Pacrin, a single mother of four living in the squatters’ area of Manila in the Philippines explains, “My biggest inspiration in my life is my kids and my mother. I am inspired to provide for their needs and to finish their studies … I was able to earn my own money and take care of my children on my own.”
Want to see more? Click here to see the full 5by20 collection at the Coca-Cola Store. If you’re outside the U.S., please use this link: https://www.shopcoke.com/advanced_search_result.php?keywords=artisan
About the Coca-Cola 5by20 Artisan Program
Artisans represent an important segment of the Coca-Cola value chain and its 5by20 women’s economic empowerment initiative. Their creativity and resourcefulness turn used beverage packaging such as pull tabs aluminum cans, glass bottles, PET and even outdated Coca-Cola labels, into beautiful items such as jewelry, handbags, notebooks, iPad covers and more. You can hear more about the artisans’ stories in this video.
Offering 5by20 items through retail channels multiplies the positive impact the initiative can have on women artisan entrepreneurs, their families and their communities.
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