I had a great time making a presentation to IGA (Independent Grocers Alliance) on the Coca-Cola Conversations blog. Founded in 1926, IGA has a rich heritage and our brands have been linked througout the years. During the course of our conversation today, they shared several interesting photographs of stores with great Coca-Cola signage. The photo to the right has a great 1941 tin sign that would is valued between $ 600 and $ 800 today depending on the condition. I always love to see how our marketing material was used in the stores and can not wait to explore the IGA photo collection.
More on Journey
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- How Italy Celebrates Carnival