Consumers 'Want to Share'
Wendy Clark, Senior Vice President of Integrated Marketing Communications and Capabilities at Coca-Cola, speaks with Carol Massar on Bloomberg Television's "Bloomberg West" about the company's use of social media as an advertising tool.
More on Journey
- How We're Changing Our Business, Inside and Outside the Bottle, in Western Europe
- Dairy Disruptors: Fast-Growing fairlife Milk Adds New Varieties, Refreshes Look
- Coca-Cola ‘No Calories, and With Sweetener from Stevia Plant’ Debuts in Greece
- #OutOfOffice: Coke’s Chris King Hits the Hardwood as NCAA Basketball Referee
- Chinese Consumers Do a Double-Take as Warren Buffett Graces Cherry Coke Cans