Coca-Cola Freestyle is making it even easier and more fun to find and
interact with the groundbreaking fountain dispenser through a new mobile app and a series of customer-specific experiences.
The free app, available on iOS and Android devices, lets fans explore the more than 100 drink options available on the machine, then create, save and share their favorite mixes via Facebook. Finding a Coca-Cola Freestyle unit is easier than ever with an enhanced location finder, and location services allow users to take advantage of special offers at nearby Coca-Cola Freestyle outlets. Fans also can check in and earn badges at their favorite locations, and complete challenges to enter a weekly sweepstakes for a $50 Cokestore.com gift card.
Don't have a Coca-Cola Freestyle location near you? Then use the mobile app to request a machine in your zip code, city, state or country.
In addition, Coca-Cola Freestyle recently launched customer pilots in three U.S. cities. AMC Theaters in Atlanta, Ga., is releasing a limited-edition drink in conjunction with the release of Thor 2. Consumers can visit four participating theaters to "unlock" the drink using the mobile app, then scan a QR code on the machine or bump the dispenser with their smartphone to unlock the Thor Thunder Fusion drink. The pilot runs Oct. 7 through Dec. 1.
In Dallas, Texas, Coca-Cola Freestyle is teaming up with 18 Firehouse Subs locations to highlight a new feature on the app. Users can save their top five drinks, then scan the QR code or bump a dispenser to automatically see the options appear on a custom screen. In addition to the top five, they also will see three recommended products and a "Surprise Me" drink. The pilot runs Oct. 7 through Dec. 1.
Finally, 31 Wendy's outlets in Providence, R. I. will give guests the option to mix up to three Coca-Cola Freestyle products together, save them in the app and share them on Facebook or Twitter. Users can then tap the dispenser or scan the QR code to see their top three mixes on a custom screen. The pilot runs Sept. 30 through Nov. 24.
More on Journey
- Coke’s Smaller Packages Soften Blow of Philly Beverage Tax for Shoppers and Store Owners
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
- From Farm to Fridge: The Lowdown on Stevia
- Quincey at CAGNY: 'We Are Going to Be a Total Beverage Company'
- Coca-Cola Brazil, Banco do Nordeste Lead Alliance to Boost Water Access in Low-Income Communities