Coke’s North American vending fleet – which dispenses an average of 15 beverages per second – will include 100,000 Apple Pay-enabled machines by the end of 2015. That, according to Tom Daly, Coke's global group director for mobile, makes Coca-Cola one of the largest retail acceptors of Apple Pay.
The Apple Pay mobile payment platform, introduced in October, allows iPhone users to pay for products easily and securely with their iPhone 6, iPhone 6 Plus or connected Apple Watch (which begin shipping on April 24) at enabled payment terminals.
“Apple Pay is forever changing the way we pay for things,” Apple CEO Tim Cook said today at the company’s “Spring Forward” media event in San Francisco, which was streamed online at apple.com.
Coke’s vending machines made a brief appearance at the event as a demonstration of Apple Pay’s expanding footprint.
“With our unmatched scale, we are proud to lead our industry to new levels of consumer engagement,” Daly said. “Whenever people connect through music, sports, gaming and other passions, we want Coca-Cola there to deliver refreshing beverages that accentuate the moment. Now with Apple Pay, we’ll be able to make it faster and easier than ever before to enjoy a delicious, ice-cold refreshment on the go.”
Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device or on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the device’s Secure Element. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of a debit or credit card.
“Our consumers – especially tech-savvy teens and Millennials – want easy, fast, and secure payment options,” added Derek Myers, director of strategy for vending and on-premise, “and Apple Pay delivers on all fronts."
Find an Apple Pay-enabled Coca-Cola vending machine near you.
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