If you could open a bottle of
Coca-Cola Israel created custom bottles that, when opened, made stars literally fall from the sky. The bottles featured 3D-printed caps embedded with star-shaped transmitters. When a consumer twisted a cap, the transmitter sent a Wi-Fi signal to one of three drones, which flew 1,000 feet into the air and launched a firework resembling a shooting star.
One teen was invited to the main stage and handed a special bottle in front of an audience of thousands. When he opened it, a star shot out of the sky and his dream – becoming a DJ at a huge party – came true. He played a DJ set later that night.