Yes, according to Microsoft’s buzzed-about How-Old.net website, which has captured the world’s attention by guessing the age of people in photos using facial recognition technology and real-time data analytics. More than 575 million images have been uploaded to the site in just six months.
Now, in honor of the Coke bottle becoming a centenarian, Microsoft’s data scientists are stretching the How-Old.net robot’s capabilities even further by making the iconic package the first object recognized by the tool.
Here’s how it works: Fans can try to unlock a special
The #CokeBottleBirthday experience launched today on the How-Old.net website.
It all started with a challenge from a group of
“Microsoft captivated our collective imagination with this technology, and it was an easy leap to connect it to the
'We saw a unique opportunity to engage our fans in a great experiential brand moment,' said Simon Cowart, global social media strategist, Coca-Cola.
“What was important to us was to not only tap into existing consumer interest and associate ourselves with a popular application,” she added. “Instead, we wanted to create a truly authentic
Microsoft’s engineers accepted the challenge, and partnered with reps from Coke to begin developing the idea as a stretch assignment. “It was known to all that this may never come to fruition, and was a long shot,” Cowart said. “But we went for it.”
After development and testing, Microsoft unlocked a way to detect images of both the
“Now we are the only commercial product, or any inanimate object, to be detected using image detection capabilities within How-Old.net,” said Veselinovic.
She added, “This project is a testament to the iconic status of
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