Have you ever gotten a Coke so cold it was almost frozen?
Yes, a slushy Coke is a great treat on a hot day. But here’s the trick: Creating a near-frozen Coke on a regular basis is tough to do. In fact, for 20 years,
“The ability to create a super-cold, nearly frozen Coke is one of those things we’ve always tried to figure out,” said Jeff Busch, director of equipment commercialization for
Now, they might have hit it.
Enter a new system called Arctic Coke. In early June,
To see Arctic Coke in action, check out this video:
Coca-Cola R&D worked on Arctic Coke for months, in partnership with Supercooler Technologies Inc. of Orlando, Fla. The technology – which is proprietary, so the companies aren't sharing details – keeps drinks cold enough to be on the verge of freezing.
When you pull a bottle from the Arctic Coke cooler, it goes on a little platform that hides a device that, in simple terms, vibrates the bottle. With a press of a button, an invisible shiver goes through the drink, and ice crystals form in an instant.
“It makes what is already a delicious, refreshing experience just a little more special,” Busch said.
Coca-Cola tested Arctic Coke coolers in a few spots around its Atlanta headquarters before moving to the real-world test in Indianapolis. So far, the machines are getting a great response from consumers.
After the test,
“This test will be a great way to learn if Arctic Coke is something we can adopt for wider use,” Busch said.
More on Journey
- Brian Smith Discusses Strengthening Our System for Enduring Advantage
- Using e-Learning to Empower Women Globally
- Partnering for Healthier Cities
- Coca-Cola Open-Sources Visual Assets to Global Creative Community for Unique Design Challenge
- LeBron James and DRAM Get Animated for New Sprite Cranberry Holiday Spot