If you could open a bottle of
Coca-Cola Israel created custom bottles that, when opened, made stars literally fall from the sky. The bottles featured 3D-printed caps embedded with star-shaped transmitters. When a consumer twisted a cap, the transmitter sent a Wi-Fi signal to one of three drones, which flew 1,000 feet into the air and launched a firework resembling a shooting star.
One teen was invited to the main stage and handed a special bottle in front of an audience of thousands. When he opened it, a star shot out of the sky and his dream – becoming a DJ at a huge party – came true. He played a DJ set later that night.
More on Journey
- This Collector Tied the Knot Sporting a Coca-Cola Wedding Band
- A Storied Space: Behind the Scenes and Songs at Nashville's Intimate Bluebird Café
- Hardball HQ: Explore the Bustling Manhattan Offices of MLB Advanced Media
- ‘We're Treasure Hunters at Heart’: Step Back in Time With a Tour of Cracker Barrel’s Décor Warehouse
Coca-Cola, Times Square and the ‘Power of Presence’