Did you know on this date in 1928, the IXth Olympic Games opened in Amsterdam, and Coca-Cola was there? This marked the debut of our Olympic involvement, which remains strong today.
Eighty years ago, a freighter arrived in Amsterdam – on board were the U.S. Olympic Team and 1,000 cases of Coca-Cola.
At the Games, vendors sold Coke in bottles from kiosks located around the Olympic Stadium and the Rowing Course, but very few promotional materials connected Coca-Cola to the Games. The exception: customized signs that were created by an American art student and hung over each of the entrances to the stadium.
(This photo is of one of those kiosks.)
You can read more about our history with the Olympics on our corporate site. And I hope you’ll check out my blog regularly, as I’ll be posting more information about Coca-Cola and the Olympics leading up to Beijing. (Those Games start August 8, 2008 – 8-8-08 – so mark your calendars!)
More on Journey
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler