For many drivers, high gas prices continue to cause
pain at the pump. But this is no longer the case for a group of
About 70 employees at
“We had some motivated employees, and the company
decided to support them,” explains
Saving Cents, 'Just Makes Sense'
Tim Goudie, social media director of sustainability at Coke, appreciates the company's support.
Goudie says he strives to live sustainably, but admits he was never in the market for an EV. That all changed one day while browsing Facebook, when he stumbled upon an advertisement for a Nissan Leaf. After clicking the ad, leasing one just made sense.
“You’re motivated by curiosity. You’re motivated by sustainability," he says. "But then there’s also the massive financial incentive to help switch that behavior from gasoline to electric."
After crunching the numbers, Goudie calculated that he would
save about $500 a month -- up to $6,000 a year. Thousands of dollars in state
and federal tax incentives also had Goudie seeing dollar signs. And besides
paying his lease, his only additional expense is the cost to “plug-in” at
home-- increasing his electric bill by just $20 to $30 a month.
All things considered, he says “the car pays for itself.”
Paving the Way
Saving money wasn’t the only driving force in
Goudie’s decision to make the switch. The transition was made even easier when he
As the number of EVs on campus began to increase,
Goudie says the like-minded group of colleagues encouraged him “make the leap in faith,” just months ago.
During a recent focus group, Coke EV drivers were asked if they felt Coke was supportive of their EV endeavors. The bunch unanimously agreed, “YES!” The question sent the room buzzing. Employee after employee shared their praises. The consensus say it’s a huge bonus to have a plug-in option at work, especially for those with long commutes.
Depending on the model, EVs can travel anywhere
from 80 to 300 miles on a single charge.
To accommodate long commuters like Thomas, the EV community vowed to work together. Drivers discussed taking turns at the plug and letting those who need it most have first dibs.
Living in a suburban land, where mini-vans rule the
road, Goudie says he wants to spark a new conversation that doesn’t involve the
typical carpool and lawn care banter. He wants to talk energy efficiency.
“You can’t change the world alone,” he explains, “but you can have an impact on people that surround you.”
Using what his neighbors refer to as a “toy car,”
Goudie is already causing a ripple effect. As his neighborhood’s first EV
adopter, Goudie says, “People were fascinated.” After seeing him cruise around the block a few
times, his neighbors began to ask questions like: “Why did you get this?” and “What, are you some
kind of tree-hugger now?”
His answer: “Let me take you for a ride.”
As they buckled up and sat back in the seats made from recycled PET plastic, “They’re minds were blown,” he chuckles. Once
they get in and see that it’s a normal car, the nature of the
Goudie’s objective to teach others about sustainable living is already taking hold. He is no longer the only EV driver on the block.
A Road to Discovery
Whether it’s to save money or save the
environment, a number of factors drive people to make the EV switch. And
As for future EV drivers, Goudie offers some insight.
“It’s a journey. It’s not a sudden ‘ah-ha’ experience with the lightning bolts, and noise and thunder. It’s a gradual road of discovery.”
To find out more about electric vehicles click here.