What do a trip to Austria, money-saving tips and an engagement have in common?

They’re all stories that have been shared at 310 North Toastmasters, The Coca-Cola Company’s Toastmasters Club.

Since its founding in 1972, the public speaking group named for the address of the company's Atlanta headquarters has flourished. Over the last three years, the organization has achieved Toastmasters International's President’s Distinguished Club status and received international recognition for corporate achievement. 

Cultivating self-assured speakers and leaders is the club’s mission. After months or even weeks of giving speeches to a group of people, members often find they improve in their work lives as well. The confidence they obtain through the club’s encouragement and motivation often inspires them to pursue new career opportunities.

“Being in Toastmasters pushes you to take on challenges that you wouldn’t have taken on by yourself,” says Sven Dejean, current president of the club. “You start stepping up more for a project and want to take on more responsibility and become a leader. That’s truly what makes our group what it is.”

When new members join, they begin working their way through Toastmasters manuals (sets of speeches a member must give before proceeding to the next level), beginning with an “icebreaker” speech, in which they introduce themselves to the club. “Public speaking is a skill where if you’re not engaged and practicing, it can atrophy pretty quickly,” said Alok Deo, former president of 310 North Toastmasters. “We have people who are not only self-motivated, but also want to help each other out.”

That attitude of pushing each other to succeed describes the club as a whole. In addition to weekly meetings at 7:30 a.m., the group also often hosts lunchtime meetings. Club Webmaster Chris Murphy says it only takes a meeting or two before new members start to feel like part of the family.

“People can see that we know each other, and that we want them to be part of the group,” he said. “One of the reasons we’re able to do this is because it’s a safe environment.”

One member was so terrified of public speaking she almost quit the group. “But through the club’s encouragement, she started again," Deo said, "and now she’s one of the more confident speakers."

Coca-Cola Toastmasters members Chris Murphy, Liz Jin and Elaine Berkovich proudly display their speaking awards from the day.

The close-knit nature of the group also allows members to share personal anecdotes in their speeches that they might not typically discuss. Each speech in the Toastmasters manuals has a certain set of objectives, but aside from that, topics are usually up to the speaker. Some members enjoy discussing work-related topics, even using the group as a soundboard for presentations they plan to give to their boss or team.

Others prefer to give speeches on subjects they care about outside of work. “I enjoy talking about my son and motherhood in general,” said Club Secretary Vanessa Henderson. “Of all my life experiences, motherhood has been the most challenging and most rewarding, so it always makes its way into my speeches somehow.”

Liz Jin, Club vice president of Education, also enjoys talking about more personal topics, but she especially treasures the anecdotal speeches her fellow Toastmasters share.

“What I love is getting to hear about everyone’s interests, because that’s how you get close to people,” Jin said. “You see them not only as coworkers but as people with families and their own aspirations.”

And while some members have more experience sharing their lives through public speaking than others, they all agree that regular practice is a necessity.  

“No matter your experience level, everyone can learn,” said Charlie Miller, former club president.

Read a recent Fortune.com feature story on the Coca-Cola Toastmasters club.