Visitors to Coca-Cola’s Atlanta headquarters are treated to a unique display of the Company’s leading ingredient – water – as they approach the elevators in the complex’s North Avenue Tower. Powered by 4,600 nozzles that release water droplets at controlled rates, the Coca-Cola “Water Wall” generates messages and brand images to greet visitors. Images can vary by season but almost always include the iconic Coca-Cola script and contour bottle. At other times you may see images related to major Coca-Cola sponsorships such as the Olympic Games, FIFA World Cup or NCAA Final Four.
4 Fast Water Wall Facts
- The water you see in the “water wall” flows through a closed-loop system.
- A typical image in Coke’s eight module system releases 4.5 gallons of recycled water per second
- The system’s technology can create any pattern or text in any language desired.
- The tallest drop height by a Pevnick Designs’ Graphical Waterfall: 50 feet tall at the 1996 Atlanta Olympics.
More on Journey
- Coca-Cola and the Balance Calories Initiative to Reduce Sugar from Beverages Nationally
- Half of Coca-Cola Sales in UK Grocery and Convenience Stores Coming From No-Sugar Options
- Muhtar Kent Remarks: U.S. Water Partnership 2017 Water Leader Award
- Coca-Cola Bringing Google-Powered Digital Signage System to Retail, Restaurants, Cinemas and More
- Coca-Cola Brazil, Banco do Nordeste Lead Alliance to Boost Water Access in Low-Income Communities