Visitors to Coca-Cola’s Atlanta headquarters are treated to a unique display of the Company’s leading ingredient – water – as they approach the elevators in the complex’s North Avenue Tower. Powered by 4,600 nozzles that release water droplets at controlled rates, the Coca-Cola “Water Wall” generates messages and brand images to greet visitors.  Images can vary by season but almost always include the iconic Coca-Cola script and contour bottle. At other times you may see images related to major Coca-Cola sponsorships such as the Olympic Games, FIFA World Cup or NCAA Final Four.

4 Fast Water Wall Facts

  1. The water you see in the “water wall” flows through a closed-loop system.
  2. A typical image in Coke’s eight module system releases 4.5 gallons of recycled water per second
  3. The system’s technology can create any pattern or text in any language desired. 
  4. The tallest drop height by a Pevnick Designs’ Graphical Waterfall: 50 feet tall at the 1996 Atlanta Olympics.