Parents. The people who are (almost) always proud of us. They’re the ones who cheered at every bad soccer game, got misty-eyed at our school graduation, proudly looked on as we began our lives as adults. Sadly, for many parents, that’s where their involvement in their children’s lives becomes merely memories.

We love our parents, but as time moves on and work, families and every day life get in the way, it becomes harder and harder to include our original number one fans in everything we do. Including our work. According to research by the world’s largest professional network, LinkedIn, one in three parents really have no idea what their children do at work, which means that they’re left out of an incredibly huge part of their children’s lives.

LinkedIn is trying to change that by creating "Bring In Your Parents" day – which is exactly what it sounds like. It began as a small initiative internally a few years ago and has grown into a global movement supported by companies large and small. From a mom-and-pop sweet shop in the UK to large multinational corporations, the event is growing every year. This year, on November 4, 2016, parents the world spent the day hanging out with their children, learning what they do, and likely even participating in their day-to-day work.

That inspired us here at Coca-Cola. We love the idea, particularly when we think of our parents and what they mean and have meant to us. To get at that idea specifically, we asked a few of our top executives about their parents, wanting to know what advice their parents gave them that helped them succeed. Here’s what some of them had to say:

Muhtar Kent
Chairman and Chief Executive Officer

“I was very fortunate to live with my parents on three continents for the first 14 years of my life, until I went to boarding school. My late mother and father shared a lot of important advice and wisdom with me. But I think they communicated even more through their actions. The way they lived their lives. The timeless values they embodied. The generosity, kindness and empathy they had for people of all kinds, from all walks of life, from all over the world. “

Muhtar Kent

Helen Smith Price
Vice-President, Global Community Affairs

“Play fair... Have fun… Do what you think is right, and don’t be afraid of the consequences.”

Helen Price and her parents

John Murphy
President, Pacific Group

"If you are going to do something, you may as well do it right"

John Murphy and his parents

Andrew Davis
Chief Diversity and Inclusion Officer

“Everything happens for a reason.” “Accept that things happen, take the good with the bad as it's all part of a bigger plan that may not be visible to you in the moment, but it will all work out the way God intended to in the end.”

Andrew Davis and his parents