On Saturday, March 29 at 8:30 p.m. families, individuals and organizations will "go dark" for 60 minutes to make a collective statement supporting climate protection.
For the seventh year, World
Wildlife Fund’s (WWF) Earth Hour invites millions of people to turn off their lights for one hour. The hope is that mobilizing
people to take action for one hour will drive big
and small changes to address climate challenges.
“Earth Hour is an
annual display of how our imagination can inspire and engage hundreds of
millions to focus on the one thing that unites us – our planet,” said Keya
Chatterjee, Director of Renewable Energy and Footprint Outreach for World
Wildlife Fund. “Joining together for Earth Hour with The Coca-Cola Company and
other businesses, communities and cities around the world, we are setting the
stage for a brighter tomorrow.”
Earth Hour, which engages more than 7,000 cities and towns
across more than 150 countries and territories, has long inspired the
Coca-Cola has supported Earth
Hour over the years by darkening some of its most iconic signs -- from Times Square in New York City, to Piccadilly
Circus in London, to Kings Cross in Sydney. The company and its bottling partners also encourage
employees to participate at home or through coordinated events, and by turning off
the lights in office buildings and facilities.
“As lights go off around the world for Earth Hour,
we hope that many proverbial lights will go on regarding climate protection,”
said Bryan Jacob, Coke's climate protection director. “We’ve been pursuing energy
efficiency and climate protection measures for more than a decade. Participating
in Earth Hour
reminds us that our programs are part of a collective, global effort.”
Coca-Cola is committed to using
the best possible mix of energy sources; to improving the energy efficiency of
its manufacturing processes; to and reducing the potential climate impact of the
products it sells. Results from Coca-Cola’s energy efficiency and climate
protection program include:
- Improved the environmental efficiency of its refrigeration
equipment by 40%.
- Transitioned to HFC-free insulation foam for new
refrigeration equipment, eliminating 75% of direct Greenhouse Gas (GHG)
- Used natural refrigerant fluids to replace HFC
refrigerants and are phasing out the use of HFCs in all new cold-drink
equipment by the end of 2015; currently have more than 1 million HFC-free units
- Integrated 5.5 million intelligent energy
management devices in refrigeration equipment, reducing customer electricity
consumption and saving an estimated $440 million annually and delivering
corresponding emissions reductions of approximately 3.1 million metric
- Invested more than $100 million over the past
decade in research, development and commercialization efforts to advance the
use of climate-friendly, HFC-free cooling technologies.
- Improved the energy efficiency of its global
manufacturing operations by 18% since 2004, saving the Coca-Cola system
more than nearly $1 billion since 2004.
- Reduced GHG emissions from its manufacturing
operations in developed countries by 8% compared to 2004.
- Implemented the largest heavy-duty hybrid electric
delivery fleet in North America with more than 750 hybrid electric delivery
trucks on the road, reducing fuel and emissions by approximately 30%.
- Engaged consumers to raise awareness about climate
change through Arctic Home® campaign. Launched in November 2011 with long-time
conservation partner WWF, Arctic Home supports polar bear habitat conservation.
- Announced a new set of sustainability targets in
2013 including an end-to-end value chain target to “reduce the carbon footprint
of the drink in your hand” 25% by 2020 (compared to a 2010 baseline).
“While we’re proud of what we’ve
accomplished, there’s more work to do," Jacob says. "Earth
Hour serves as a reminder that we all need to strive toward a more sustainable
world, not only for one hour, once a year, but every day.”
Learn more about Coke's sustainability journey.