The newest member of the Coke Trademark -- which was first introduced in 2013 in Argentina and Chile -- will reach retail shelves in Great Britain starting in September.
With a third less sugar and a third fewer calories than
Stevia leaf extract is naturally sourced from the stevia plant, which is native to Paraguay. Sweeteners made from stevia are calorie-free and up to 200 times sweeter than table sugar. Coca-Cola Great Britain currently uses stevia leaf extract as a sweetener in Sprite and glacéau vitaminwater.
The launch of
“We were early signatories to the UK Government’s Responsibility Deal and as we work with others across society to address the public health challenge of obesity in the UK and across Europe, we will continue to take actions that help people balance their lifestyles,” Quincey added.
Coca-Cola Life will be available in a variety of fully recyclable packaging featuring striking green branding. The September launch will be supported by a comprehensive marketing campaign, including digital, outdoor and print advertising.
Jon Woods, general manager,
“There is growing interest in new ingredients like stevia leaf extract that provide sweetness from natural sources,” he said. “We believe
More on Journey
- Creating a Win-Win: Inside Coke’s New Startup Model
Winnin the Web: How
Coca-Colais On Track to Reach 50 Million Millennials Online Via a Brazilian Startup
7 Questions With:
Coca-ColaCo-Founders Wilton Neto and Gian Martinez
Marvel Mini: How Graphic Artist Noma Bar Created These Super
7 Questions with
Coca-ColaCo-Founders Jason Hosking and Franki Chamaki